As December descends upon us with its glitter and cheer, its gift-giving and treat-gobbling, it’s important to remember the holidays can be an extremely difficult time for some. For those already struggling, holiday festivities and the social expectations that come with it can be downright painful.
Thankfully, Northeast Florida residents can count on a number of nonprofits to help out this holiday season (and all year round). One of the most well-known, United Way, is approaching its 100th year in service in the Northeast Florida area.
“For nearly a century, we’ve mobilized donors, volunteers and partners to unite our passion for changing lives into shaping our community, into helping individuals and families do better than the generation before them,” said Mark Mitchell, Development Manager at United Way of Northeast Florida. “We envision a community of opportunity where everyone has hope and can reach their full potential. Our mission is to solve Northeast Florida’s toughest challenges by connecting people, resources and ideas, and we focus on improving economic mobility in the following three impact areas: basic needs, financial well-being and racial equity.”
It's a mission Atlantic Logistics stand behind.
“Trying to succeed while struggling to survive is like treading water,” said James Crichlow, Atlantic Logistics’ Director of Marketing and Communication. “All your breath, all your energy, is spent just trying to keep your head above water from day to day. Expecting people to succeed, much less excel, in a situation where there is limited to zero economic security is a fool's errand. That’s why equity is paramount and why the United Way’s presence in our community is an invaluable resource.”
To assist United Way of Northeast Florida in its mission, Crichlow has chosen the organization as a recipient of Atlantic Logistics’ Service 365 program, which donates to a different local nonprofit each month of the year. Atlantic Logistics is happy to contribute $3,602 to United Way of Northeast Florida, which has several exciting initiatives kicking off in the new year.
“In January, we’ll see our official launch of our 988 Suicide and Crisis Lifeline led by our newly hired crisis team,” said Mitchell, “which will take calls locally on behalf of the recently expanded National Suicide Prevention Lifeline. We also expect to launch our first-ever grants for Racial Equity solutions in 2023. Right now, though, our RealSense free tax preparation team is gearing up for another busy tax season of saving local families hundreds of dollars on their tax returns. This anti-poverty strategy – with dozens of tax sites located across our region – helps families receive the refunds and credits they qualify for as well as save money for the future.”