Navigating Market Volatility: An Update from Atlantic Logistics CEO Rob Hooper
A Message from Rob Hooper, CEO of Atlantic Logistics
At Atlantic Logistics, transparency is the foundation of our customer relationships. As we mark a major corporate milestone, I want to share an critical update on the current freight market and the specific factors tightening capacity across the country.
Celebrating Our 25th Anniversary (2001–2026)
This month officially marks 25 years in business for Atlantic Logistics. What began as a family-run brokerage in a home office in 2001 has grown into a premier supply chain provider with a team of 50 moving freight globally. We are incredibly grateful to the partners who have trusted us for a quarter-century.
Why is Trucking Capacity Tightening?
As we navigate the current quarter, we are seeing a significant tightening in truckload capacity. This shift is driven by a "perfect storm" of economic and regulatory factors:
Increased Manufacturing Activity: A rise in U.S. manufacturing is a positive economic indicator, but it has placed immediate pressure on available flatbed and dry van equipment.
Weather Disruptions: Residual effects from severe winter storms continue to cause ripple effects in regional freight flows.
Tariff Changes & FTZ Volume: New tariff regulations have triggered a surge in volume out of Foreign Trade Zones (FTZs), straining an already taxed system.
Regulatory Impact on Drivers: New enforcement regarding English Language Proficiency, non-domiciled CDLs, and pending legislation like Dalilah’s Law could impact an estimated 193,000 drivers, further shrinking the carrier base.
Rising Diesel Prices: Global conflicts have caused a sharp spike in fuel surcharges, increasing the total cost per mile on nearly every lane.
What the Shifting Freight Market Means for Shippers
For our customers, these factors translate into increased shipping costs and higher market volatility. In a tightening market, proactive planning and clear communication are essential.
The good news is this is not new territory for us.
How We Navigate Uncertanity
In this volatile environment, planning and flexibility are your greatest assets. To help manage these market conditions, our team is focused on:
Securing Capacity Early: Leveraging our deep carrier network to find floor space before rates spike.
Multi-Modal Optimization: Exploring intermodal or LTL alternatives to mitigate rising truckload costs.
Strategic Lane Analysis: Helping you identify the most cost-effective routes despite shifting conditions.
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We truly appreciate your partnership as we navigate these current challenges together. If you have questions about how these market conditions affect your specific lanes, please reach out to our team today.
Thank you for being part of our story.
— Rob Hooper
CEO, Atlantic Logistics
About Atlantic Logistics:
Founded in 2001 and headquartered in Jacksonville, Florida, Atlantic Logistics is a premier woman-owned third-party logistics (3PL) provider. Celebrating 25 years of service, the company specializes in truckload, LTL, flatbed, refrigerated and specialized freight solutions across North America and beyond. As part of a strategic digital transformation, Atlantic Logistics integrates AI-driven technology to eliminate supply chain redundancies and enhance service reliability.
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